SHANGHAI

WORLD EXPO

OPENING

CEREMONY


Art Director


Shanghai, China


2010

The Shanghai World Expo Opening Ceremony was designed with a giant LED screen over 300m long and 30m high as a backdrop for the show taking place on the Huangpu River, which passed through the Expo site.   The screen content was researched, key frames designed and animatics created, before the final 35 minute animation was screened on opening night.